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Digital Customer Experience

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How can we help our customers tell us what they need and decrease their time to that outcome?

Enabling the AI-Driven Enterprise

People expect a brand experience that matches their digital lifestyles. Today’s consumers demand improved ease of use, relevance and personalization, delivered across channels in a frictionless and consistent way.

The smartphone is a proxy of your customer, and customer experience defines your organization’s success. LIFEdata empowers you to connect with your digital customers where and when it matters most, understanding their uniqueness: when they discover products, consider a purchase, place an order, use what they have bought, and share the experience.

We’re in the business of enabling efficient social and business interactions, mediated by software.

AI that works in the Real World

2019 has been the year of specialized AI systems built by organizations based on their own data.
Most enterprises don’t have the data, the time, the expertise or the money to build a production-ready AI solution that delivers value.

HUMANIZING BIG DATA
Thick data closes the gaps in big data analytics. Numbers alone aren’t enough. Businesses need to know how a product or service fits into the emotional lives of their customers. Big Data is primarily about correlations whereas Small Data is about causal relationships.
The beauty of huge vats of data being crunched with immense processing power is that the machine frees up the humans to do the creative work of understanding what it all means.

THE END GOAL IS NOT MORE DATA, BUT A BETTER CUSTOMER EXPERIENCE
The interpretation of data cannot take priority over the Voice of the Customer. The role of data is to analyze and accentuate the human experience with a brand.

High Performance: Human Intelligence Augmented by Technology

Time is the new currency. Our customers want to live their lives. Technology has changed their expectations, and we knew we needed to change our approach to service and marketing in order to meet those. Our job is not to tell people they have to call us or visit us in a certain way, but to actually be where they’ve chosen to be. We are focused on making it a one-stop shopping experience, whenever, wherever, however the customer decides.

OMNICHANNEL
We believe your customers behave omni-channel all the time. When physically in a store, earlier online orientation makes them aware about pricing, information and convenience. When shopping online, an earlier experience in-store (or through friend-referral) makes them aware of your atmosphere, personal advice, services and even how clothes will fit and feel. Examining your touch points, we try to unite the experiences in the most transparent way possible, so that our customers are able to behave as they want to. This means that in all of your channels, personal service, advice and content should be tailored to the needs, functionality and convenience of the customer.

 

Discover how AI & Small Data can deliver superior Customer Experience