Experience marketing 2019: The marketers’ guide on tech trends to watch
Technology empowers us all to improve our lives — to achieve more, to learn more, to enjoy more. At the annual Consumer Electronics Show in Las Vegas, more than 4,000 companies demonstrate the future of tech by showcasing their newest devices and products.
In 2019, integrations with digital assistants are no longer a differentiator. Brands will need to showcase what people can actually do with these integrations. And they’ll have to go beyond novelty gimmicks that people try once then forget. The most successful integrations will be those that make people’s lives easier and help them get things done. This is why we’re reengineering our LIFEdata Halo platform to allow any business to create business logic-driven conversations in matter of seconds.
The most powerful stories will come from brands that make people happier and more successful at meeting their goals. Expect plenty of wearables around health tracking, but also look for brands to build health and wellness functionality directly into the devices people are already using. LIFEdata platform is managed by AI and behavioral science to integrate your business into the lifestyle of each one of them.
Expect AI to play a bigger role in predictive assistance. We’ll see this come to life as AI-powered digital assistants don’t just answer questions or execute simple tasks, but also anticipate needs and act on a person’s behalf. It’s here — leveraging insights to predict needs — that brands and marketers should lean in.
Learn more at AI solutions 2019.