Citibank_mobile-engagement
17 July, 2018

Business transformation for Bankassurance

Read More
Citibank_mobile-engagement
News
17 July, 2018
3 min read

Business transformation for Bankassurance

Citigroup’s consumer bank makes $33 billion a year. Here’s an example how contextual marketing contributes. Citigroup’s consumer bank made $33 billion in revenue last year and is hoping its digital transformation will help it continue that trajectory. To that end, digital banking will mean a 20 percent reduction in the cost of serving its 110 million customers in the U.S.,...

Learn more